My sponsored Baby Boomer life

This Baby Boomer life is brought to you by Nike, Under Armour, New Balance, Hyundai, Taylor Made, Slazenger, Apple …

Also, Gateway, Microsoft, Sony, HP, Blackberry and Barnes & Noble.

I could go on.

There’s a lot of talk in Baby Boomer circles about second acts, about encore careers.

A lot of us are done doing what we needed to do to make a living; now we’re doing what we need to do to make us happy.

My freelance work as an editor and writer is my second act … more of a deja vu act, really.

I was an editor and writer early in my professional career, then became an administrator through the rest of my professional career.

For my encore, I’m back to being an editor and writer.

But I think I could get some sponsorships for whatever it is I’m doing now.

Baby Boomers represent a huge untapped market. There are 78 million of us, and we’ve got discretionary income to burn, baby, burn.

I could easily do some product placement in the writing I do.

If disgraced and hobbled golfer Tiger Woods can get an endorsement deal from a Japanese company for its a topical anti-inflammatory cream for muscle pain, surely I could get an endorsement deal from Advil for my prodigious use of its ibuprofen product.

There are many, many opportunities here.

It would be easy to -- as a working retired Baby Boomer -- talk about my love/hate relationship with golf … with my Taylor Made clubs and Slazenger golf balls.

I could write about my travels with my wife in our Empty Nest exploration of other places to live … while driving in my Hyundai Sonata.

I could write about my Baby Boomer efforts to extend my life by killing myself to stay fit … exercising in my New Balance running shoes, and Nike Dri-Fit shorts and shirt.

If you, Mr. Company Representative, wish to sponsor my Baby Boomer life, you can contact me directly.

Only serious inquiries please.

Seriously.